Yearly Archives: 2014

/2014

Seeking a Client Relations Manager

True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketing and PR support. The right candidate will have exceptional organizational skills, superior client relations skills and a positive can-do attitude. […]

By | 2017-10-02T12:22:58+00:00 Dec 19, 2014|Communications, Marketing, Publicity|0 Comments

Five Steps for Building Your 2015 Marketing Plan

A new year is just around the corner, and with it brings a renewed energy and commitment to business development. Ramping up to tackle 2015 with gusto should include building a marketing communications plan that outlines precisely what you want to accomplish this year with your PR, marketing and advertising, and how you’re going to work toward reaching those goals. […]

By | 2017-10-02T12:22:59+00:00 Dec 15, 2014|Communications Planning, Marketing, PR Tips|0 Comments

How to Write a Guest Column that Gets Published

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]

By | 2017-10-02T12:22:59+00:00 Dec 15, 2014|Communications, PR Tips, Publicity|0 Comments

Three Benefits of Google+ for Business

We know what you’re thinking: “Another social media platform I have to manage?” But before you write off Google+, you might want to consider the benefits it brings to businesses like yours: 1. SEO Optimization Using Google+ plays a significant role in enhancing your search engine optimization (SEO) efforts – meaning your company’s page will rank higher in Google searches. Content posted to your organization’s Google+ page may also rank in search results where your company website might not. […]

By | 2017-10-02T12:22:59+00:00 Sep 26, 2014|Communications, Marketing, Online Marketing|0 Comments

When is PR Especially Important?

While executing PR programs on an ongoing basis will create the most benefit for organizations, many do not have the resources necessary to dedicate to continuous PR activities. As a result, a question we often receive is, “When is PR especially important?” Based on our experience, PR activities are absolutely necessary in the following instances: […]

By | 2017-10-02T12:22:59+00:00 Sep 2, 2014|Communications, Public Relations, Publicity|0 Comments

The Power of PR: 7 Ways PR Can Enhance an Organization

Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways. Here are 7 ways that PR can enhance your organization: […]

By | 2017-10-02T12:22:59+00:00 Aug 26, 2014|Public Relations, Publicity|0 Comments

Making the Most of Your Media Relations Activities

The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]

By | 2017-10-02T12:22:59+00:00 Aug 19, 2014|Online Marketing, PR Tips, Publicity|0 Comments

Website 101: Is it Time for an Update?

Did you know about 85 percent of Americans will review an organization’s website before taking any next steps – whether that is setting up an appointment, purchasing a product, or picking up the phone to make contact? Knowing your website may be the first connection someone makes with your company, do you think your website is making the right impression? […]

By | 2017-10-02T12:22:59+00:00 Aug 12, 2014|Marketing, Online Marketing|0 Comments

Why You Need a Professional Headshot

You only get one chance to make a first impression. However, in a world where an email or LinkedIn connection is often your first correspondence with colleagues or potential clients, these impressions are often left up to one thing – your photo. Be honest. Does your photo present an air of professionalism? Or have you craftily cropped out your spouse from the left side of the frame? […]

By | 2017-10-02T12:22:59+00:00 Jul 16, 2014|Branding, Communications, Marketing|0 Comments