Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways. Here are 7 ways that PR can enhance your organization: […]
The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]
Did you know about 85 percent of Americans will review an organization’s website before taking any next steps – whether that is setting up an appointment, purchasing a product, or picking up the phone to make contact? Knowing your website may be the first connection someone makes with your company, do you think your website is making the right impression? […]
