Yearly Archives: 2015

/2015

5 Ways to Make your Social Media Content More Engaging

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive. […]

By | 2017-10-02T12:22:54+00:00 Dec 31, 2015|Content Marketing, Public Relations|0 Comments

4 Benefits of an Online Competitive Analysis

If your organization is looking to become more sophisticated with its online presence – think revamping the website, starting a blog, sending out an e-newsletter or rebranding social media accounts – there is one thing your organization should do before starting this extensive project: a competitive analysis. […]

By | 2017-10-02T12:22:54+00:00 Dec 23, 2015|Communications Planning, Online Marketing|0 Comments

6 Ways to Get More People to Read Your E-Newsletter

An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or you simply want to improve it, here are six ways to get people to open, read and click through your e-newsletter. […]

By | 2017-10-02T12:22:54+00:00 Dec 18, 2015|Content Marketing, Online Marketing|0 Comments

From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016

As 2015 comes to a close, it’s the perfect time to evaluate your organization’s public relations efforts over the past year. That means pinpointing what worked, identifying what didn’t and making changes. Now is also the time to start planning your public relations strategy for 2016. So, in preparation for the upcoming year, here are four tools your organization can use to advance your PR programs: […]

By | 2017-10-02T12:22:54+00:00 Dec 11, 2015|Marketing, Public Relations|Comments Off on From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016

4 Ways a Content Calendar Makes Life Easier

Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes the creation of a content calendar. […]

By | 2017-10-02T12:22:54+00:00 Dec 4, 2015|Communications Planning, Online Marketing|Comments Off on 4 Ways a Content Calendar Makes Life Easier

5 Small Ways to Make a Big PR Impact

Public relations is more than just reaching out to the news media. There are many strategies and tactics that a company can implement to tell their story and build valuable relationships with the people who matter. If public relations is an uncharted territory for your organization, it can be hard to find the right place to start. A few simple changes to your communications efforts can make all the difference. If you don’t know where to start, here are five small ways to make a big PR impact: […]

By | 2017-10-02T12:22:54+00:00 Nov 30, 2015|Communications Planning, Public Relations|Comments Off on 5 Small Ways to Make a Big PR Impact

Press Releases, Story Pitches, Guest Columns…Oh, My!

Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and even change public perception about important issues. In today’s media landscape, if your company is simply distributing press releases, it’s not maximizing all opportunities to earn news coverage. The way your organization packages and presents its news to the media can make all the difference.  […]

By | 2017-10-02T12:22:54+00:00 Nov 23, 2015|Media Relations, Public Relations|Comments Off on Press Releases, Story Pitches, Guest Columns…Oh, My!

True Blue Represented at PRSA National Assembly

The Public Relations Society of America (PRSA) is the largest organization in the world for professionals in the public relations industry. With more than 22,000 public relations and communications members, PRSA’s mission is to advance the profession and the professional. Our very own President and Chief Strategist, Noelle Fox, has been an active member of PRSA for over a decade – and even served as President of PRSA’s Tampa Bay Chapter in 2013. Noelle currently serves as Assembly Delegate for PRSA Tampa Bay, and she recently had the opportunity to attend the 2015 National Leadership Assembly in Atlanta on Nov. 7 and 8.  […]

By | 2017-10-02T12:22:54+00:00 Nov 16, 2015|Career Development, Public Relations|Comments Off on True Blue Represented at PRSA National Assembly

3 Ways Service Businesses can Boost Sales during the Holiday Season

Whether you’re like REI and opting out of Black Friday sales, or a big retail chain like Wal-Mart and already have your holiday ads underway, there’s no doubt the busiest shopping season of the year is about to begin.                                       Marketing opportunities are pretty clear for retailers selling consumer goods – but what if your company sells services? Here are three ways your service business can boost sales this holiday season: […]

By | 2017-10-02T12:22:55+00:00 Nov 6, 2015|Marketing, Public Relations|Comments Off on 3 Ways Service Businesses can Boost Sales during the Holiday Season

5 Ways to Annoy a Reporter

Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and making it more difficult to secure news coverage in the future. […]

By | 2017-10-02T12:22:58+00:00 Oct 30, 2015|Public Relations, Publicity|Comments Off on 5 Ways to Annoy a Reporter