Monthly Archives: November 2015

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5 Small Ways to Make a Big PR Impact

Public relations is more than just reaching out to the news media. There are many strategies and tactics that a company can implement to tell their story and build valuable relationships with the people who matter. If public relations is an uncharted territory for your organization, it can be hard to find the right place to start. A few simple changes to your communications efforts can make all the difference. If you don’t know where to start, here are five small ways to make a big PR impact: […]

By | 2017-08-01T21:11:34+00:00 Nov 30, 2015|Communications Planning, Public Relations|Comments Off on 5 Small Ways to Make a Big PR Impact

Press Releases, Story Pitches, Guest Columns…Oh, My!

Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and even change public perception about important issues. In today’s media landscape, if your company is simply distributing press releases, it’s not maximizing all opportunities to earn news coverage. The way your organization packages and presents its news to the media can make all the difference.  […]

By | 2017-08-01T21:11:34+00:00 Nov 23, 2015|Media Relations, Public Relations|Comments Off on Press Releases, Story Pitches, Guest Columns…Oh, My!

True Blue Represented at PRSA National Assembly

The Public Relations Society of America (PRSA) is the largest organization in the world for professionals in the public relations industry. With more than 22,000 public relations and communications members, PRSA’s mission is to advance the profession and the professional. Our very own President and Chief Strategist, Noelle Fox, has been an active member of PRSA for over a decade – and even served as President of PRSA’s Tampa Bay Chapter in 2013. Noelle currently serves as Assembly Delegate for PRSA Tampa Bay, and she recently had the opportunity to attend the 2015 National Leadership Assembly in Atlanta on Nov. 7 and 8.  […]

By | 2017-08-01T21:11:34+00:00 Nov 16, 2015|Career Development, Public Relations|Comments Off on True Blue Represented at PRSA National Assembly

3 Ways Service Businesses can Boost Sales during the Holiday Season

Whether you’re like REI and opting out of Black Friday sales, or a big retail chain like Wal-Mart and already have your holiday ads underway, there’s no doubt the busiest shopping season of the year is about to begin.                                       Marketing opportunities are pretty clear for retailers selling consumer goods – but what if your company sells services? Here are three ways your service business can boost sales this holiday season: […]

By | 2017-08-01T21:11:34+00:00 Nov 6, 2015|Marketing, Public Relations|Comments Off on 3 Ways Service Businesses can Boost Sales during the Holiday Season