Public relations is more than just reaching out to the news media. There are many strategies and tactics that a company can implement to tell their story and build valuable relationships with the people who matter. If public relations is an uncharted territory for your organization, it can be hard to find the right placeRead more
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Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and evenRead more
The Public Relations Society of America (PRSA) is the largest organization in the world for professionals in the public relations industry. With more than 22,000 public relations andRead more
Whether you’re like REI and opting out of Black Friday sales, or a big retail chain like Wal-Mart and already have your holiday ads underway, there’s no doubt the busiest shoppingRead more