Monthly Archives: December 2015

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5 Ways to Make your Social Media Content More Engaging

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive. […]

By | 2017-08-01T21:11:34+00:00 Dec 31, 2015|Content Marketing, Public Relations|0 Comments

4 Benefits of an Online Competitive Analysis

If your organization is looking to become more sophisticated with its online presence – think revamping the website, starting a blog, sending out an e-newsletter or rebranding social media accounts – there is one thing your organization should do before starting this extensive project: a competitive analysis. […]

By | 2017-08-01T21:11:34+00:00 Dec 23, 2015|Communications Planning, Online Marketing|0 Comments

6 Ways to Get More People to Read Your E-Newsletter

An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or you simply want to improve it, here are six ways to get people to open, read and click through your e-newsletter. […]

By | 2017-08-01T21:11:34+00:00 Dec 18, 2015|Content Marketing, Online Marketing|0 Comments

From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016

As 2015 comes to a close, it’s the perfect time to evaluate your organization’s public relations efforts over the past year. That means pinpointing what worked, identifying what didn’t and making changes. Now is also the time to start planning your public relations strategy for 2016. So, in preparation for the upcoming year, here are four tools your organization can use to advance your PR programs: […]

By | 2017-08-01T21:11:34+00:00 Dec 11, 2015|Marketing, Public Relations|Comments Off on From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016

4 Ways a Content Calendar Makes Life Easier

Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes the creation of a content calendar. […]

By | 2017-08-01T21:11:34+00:00 Dec 4, 2015|Communications Planning, Online Marketing|Comments Off on 4 Ways a Content Calendar Makes Life Easier