For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that theyRead more
Blog
One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they likeRead more
Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all useRead more
It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection ofRead more
If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industryRead more
In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the nameRead more
Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it mightRead more
“Know your audience” is a common phrase in the PR and marketing world. It’s simple and to-the-point, yet so many companies still struggle with really connecting and resonatingRead more
Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media.Read more
Since the rise of technology in media and PR, there has been talk that the value of a press release is slowly dwindling. News is now available 24/7 in the palm of your hand, and journalistsRead more