Monthly Archives: January 2016

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4 Reasons Consulting Firms Need PR Agencies

In order for business consulting firms to be successful, their clients, prospects, referral sources and peers must consider them to be experts in their field. While advertising and other sales-driven marketing activities can be a great way to increase visibility and generate leads, it is common knowledge that organizations – including consulting firms – can buy ads to say whatever they want. […]

By | 2017-08-01T21:11:33+00:00 Jan 29, 2016|Communications Planning, Public Relations|0 Comments

Public Relations vs. Advertising: Find the Right Strategy for Your Business

Former Apple executive Jean-Louis Gassée once said, “Advertising is saying you’re good. PR is getting someone else to say you’re good.” While Gassée does a great job at summing up the difference between advertising and public relations, there are still business leaders unclear about what sets advertising apart from PR, and what to use when. […]

By | 2017-08-01T21:11:34+00:00 Jan 22, 2016|Communications Planning, Public Relations|0 Comments

Seeking an Account Executive

True Blue Communications is seeking an ambitious Account Executive to work in a fast-paced, results-driven environment. The right candidate will have exceptional knowledge of public relations and integrated marketing communications, a proven record of media relations results, strong interviewing skills and superior copywriting abilities. […]

By | 2017-08-01T21:11:34+00:00 Jan 19, 2016|Communications, Public Relations|0 Comments

How to Choose the Right PR Agency: 5 Less-Obvious Things to Look For

Most articles and blogs about finding the right public relations agency share similar advice, such as asking whether the firm has experience in your industry and whether they have existing relationships with media contacts. While those are important things to consider in the search for a PR agency, there are other aspects worth noting that will help you determine which firm is the best fit for your organization. […]

By | 2017-08-01T21:11:34+00:00 Jan 15, 2016|Communications Planning, Public Relations|0 Comments

3 Key Elements of Pitching a Guest Column

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media. […]

By | 2017-08-01T21:11:34+00:00 Jan 8, 2016|Media Relations, Publicity|0 Comments