Monthly Archives: July 2016

How to Handle Criticism on Your Social Media

Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media. But, have no fear! There are simple strategies that can help ease uncertainty about dealing with critics. Our PR agency uses the following strategies to help our content marketing clients manage and mitigate negative feedback on their social media pages. […]

By | 2017-08-01T21:11:32+00:00 Jul 22, 2016|Content Marketing, PR Tips|0 Comments

3 Reasons That Prove the Press Release is Not Dead

Since the rise of technology in media and PR, there has been talk that the value of a press release is slowly dwindling. News is now available 24/7 in the palm of your hand, and journalists can learn about newsworthy topics instantly through social media and spur-of-the-moment emails. Despite what some might think, the press release is still very much alive. Here are three reasons that prove it: […]

By | 2017-08-01T21:11:32+00:00 Jul 19, 2016|Media Relations, Publicity|0 Comments

5 Ways to Make Reporters Happy

Building relationships with reporters doesn’t happen over night. It takes time and effort, and requires that your PR firm or in-house team consistently help them do their jobs and keep them happy. In our experience in working with the news media, we have learned that there are five things that will keep a smile on a reporter’s face: […]

By | 2017-08-01T21:11:32+00:00 Jul 1, 2016|Media Relations, Publicity|0 Comments