Monthly Archives: August 2016

//August

3 Reasons Your Company Should Have a Media Fact Sheet

In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the name suggests, a media fact sheet provides facts, figures and important information about the company and leaders who may be speaking with the news media. […]

By | 2017-10-02T12:22:52+00:00 Aug 29, 2016|Media Relations, Publicity|0 Comments

5 PR Lessons Learned from Peter Shankman

Last week, the True Blue team attended a PRSA Tampa Bay event with keynote speaker, Peter Shankman. Shankman is globally recognized for his radical new ways of thinking about PR, marketing, customer service, advertising and social media. At the event, he discussed his unique vision for the future of marketing and customer service and shared five lessons that he’s learned throughout his impressive career. […]

By | 2017-10-02T12:22:52+00:00 Aug 22, 2016|Career Development, PR Tips|0 Comments

3 Ways You Can Repurpose Content For Social Media

Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]

By | 2017-10-02T12:22:52+00:00 Aug 9, 2016|Content Marketing, PR Tips|0 Comments

3 Ways to Get to Know Your Audience

“Know your audience” is a common phrase in the PR and marketing world. It’s simple and to-the-point, yet so many companies still struggle with really connecting and resonating with their audiences – mainly because they don’t get to know them first. […]

By | 2017-10-02T12:22:53+00:00 Aug 2, 2016|Content Marketing, PR Tips|0 Comments