Noelle Fox

/Noelle Fox

About Noelle Fox

This author has not yet filled in any details.
So far Noelle Fox has created 46 blog entries.

15 Thoughts I had when Watching Uber’s New Logo Announcement Video

I love reading the chatter after a major brand unveils a new logo. For communications professionals, it’s like the alternative to the gladiatorial games. Everyone’s dying to give a thumbs up or a thumbs down, and oftentimes the branding firm responsible for the new design is left beaten and bloody in the arena. […]

By | 2016-02-04T11:30:38+00:00 Feb 4, 2016|Branding|0 Comments

4 Reasons Consulting Firms Need PR Agencies

In order for business consulting firms to be successful, their clients, prospects, referral sources and peers must consider them to be experts in their field. While advertising and other sales-driven marketing activities can be a great way to increase visibility and generate leads, it is common knowledge that organizations – including consulting firms – can buy ads to say whatever they want. […]

By | 2017-10-02T12:22:54+00:00 Jan 29, 2016|Communications Planning, Public Relations|0 Comments

Public Relations vs. Advertising: Find the Right Strategy for Your Business

Former Apple executive Jean-Louis Gassée once said, “Advertising is saying you’re good. PR is getting someone else to say you’re good.” While Gassée does a great job at summing up the difference between advertising and public relations, there are still business leaders unclear about what sets advertising apart from PR, and what to use when. […]

By | 2017-10-02T12:22:54+00:00 Jan 22, 2016|Communications Planning, Public Relations|0 Comments

Seeking an Account Executive

True Blue Communications is seeking an ambitious Account Executive to work in a fast-paced, results-driven environment. The right candidate will have exceptional knowledge of public relations and integrated marketing communications, a proven record of media relations results, strong interviewing skills and superior copywriting abilities. […]

By | 2017-10-02T12:22:54+00:00 Jan 19, 2016|Communications, Public Relations|0 Comments

How to Choose the Right PR Agency: 5 Less-Obvious Things to Look For

Most articles and blogs about finding the right public relations agency share similar advice, such as asking whether the firm has experience in your industry and whether they have existing relationships with media contacts. While those are important things to consider in the search for a PR agency, there are other aspects worth noting that will help you determine which firm is the best fit for your organization. […]

By | 2017-10-02T12:22:54+00:00 Jan 15, 2016|Communications Planning, Public Relations|0 Comments

3 Key Elements of Pitching a Guest Column

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media. […]

By | 2017-10-02T12:22:54+00:00 Jan 8, 2016|Media Relations, Publicity|0 Comments

5 Ways to Make your Social Media Content More Engaging

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive. […]

By | 2017-10-02T12:22:54+00:00 Dec 31, 2015|Content Marketing, Public Relations|0 Comments

4 Benefits of an Online Competitive Analysis

If your organization is looking to become more sophisticated with its online presence – think revamping the website, starting a blog, sending out an e-newsletter or rebranding social media accounts – there is one thing your organization should do before starting this extensive project: a competitive analysis. […]

By | 2017-10-02T12:22:54+00:00 Dec 23, 2015|Communications Planning, Online Marketing|0 Comments

6 Ways to Get More People to Read Your E-Newsletter

An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or you simply want to improve it, here are six ways to get people to open, read and click through your e-newsletter. […]

By | 2017-10-02T12:22:54+00:00 Dec 18, 2015|Content Marketing, Online Marketing|0 Comments

From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016

As 2015 comes to a close, it’s the perfect time to evaluate your organization’s public relations efforts over the past year. That means pinpointing what worked, identifying what didn’t and making changes. Now is also the time to start planning your public relations strategy for 2016. So, in preparation for the upcoming year, here are four tools your organization can use to advance your PR programs: […]

By | 2017-10-02T12:22:54+00:00 Dec 11, 2015|Marketing, Public Relations|Comments Off on From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016