3 Ways Case Studies Improve Your Company’s PR

When you’re in the market to buy a new product, what is one of the first things you typically do? Read the reviews, right? Validation from an existing customer simply carries more weight than bragging about yourself. […]

Cereal for Summer: Help Feed Needy Families

We’re excited to announce our participation in Cereal for Summer! As many as 250,000 children in the Tampa Bay area suffer from hunger. The problem is especially critical during the summer months, because kids are not getting meals at school. 10News WTSP and Feeding Tampa Bay have teamed up to help feed needy families through the Cereal for Summer food collection drive. We at True Blue Communications will be proudly collecting donations to support the cause. […]

By |2017-10-02T12:22:53+00:00Apr 8, 2016|Public Relations, Publicity|0 Comments

5 Signs You’re Ready to Hire a PR Agency

Are you a business owner or CEO who knows that public relations is important, but are just not sure how to tackle it? Maybe you see the value in increasing visibility and credibility through PR but don’t know the best way to allocate your resources. If this sounds familiar, or you find yourself in any of the following scenarios, then it might be the right time to hire a PR agency. Here are five signs you’re ready: 1. If the owner is managing PR As a business owner or CEO, it’s your job to build the business. But, how can your business flourish if you’re too busy sending press releases to the media, managing the company blog or sending out e-newsletters? The simple answer is: it can’t. If you find yourself stuck handling these tasks, it’s a sign you’re ready to bring in a PR professional. Hiring a PR agency will take these tasks off your [...]

The Power of Storytelling and Its Role in PR

Once upon a time – in a land called Clearwater, Florida – there was a PR agency named True Blue Communications. They had the secret to a successful public relations strategy. They used the art of storytelling, coupled with their strategic communications expertise, to reach the right people with the right messages through the right channels to drive important shifts in an organization. […]

By |2017-10-02T12:22:53+00:00Mar 25, 2016|Public Relations, Storytelling|0 Comments

Earned Media Vs. Owned Media and Why Your Company Needs Both

Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media is visibility your company receives through media it does not control. It’s free and can lend the most credibility, as a third party creates and shares it. Your PR agency securing a news article in a magazine is an example of telling your company’s story through earned media. When your Facebook followers mention or share your content on their pages, you’re earning media. It’s not always easy to get a reporter or customer to talk about your organization, but when they do and it’s positive, it can make a big impact. Owned Media Thanks to our highly connected digital world, your [...]

Social Media Strategy: 4 Reasons to Hire a PR Agency

Most Americans have personal social media accounts, whether it be Facebook, Twitter or Instagram pages. However, managing the social media presence for an organization or brand is very different. […]

By |2017-10-02T12:22:53+00:00Mar 11, 2016|Content Marketing, Public Relations|1 Comment

3 Letters You Need in Your Content Marketing: GIF

Almost everywhere you look online you can spot a GIF – an animated image known as a graphics interchange format. In today’s digital world, GIFs play an important role in telling stories and communicating emotions. Many brands and organizations have incorporated GIFs into their content marketing to engage their audiences and add a human touch. […]

By |2017-10-02T12:22:54+00:00Mar 4, 2016|Content Marketing, Online Marketing|0 Comments

10 Rules for Proper Social Media Etiquette

If we learn anything from celebrity social media accounts, we know that social media is not the place to go on rants – ahem, Kanye West. Over the past month, we’ve seen how fast public perception can change based on a few tweets. Celebrities and organizations should know the dos and don’ts of handling their social media, but still we see many forgetting simple etiquette rules. […]

By |2017-10-02T12:22:54+00:00Feb 26, 2016|Content Marketing, PR Tips|0 Comments

PR Vocab 101: 14 Words and Abbreviations Commonly Used in the PR Field

If your organization is working with a PR agency, you may hear words, phrases or abbreviations that sound foreign to you. Don’t worry. As you work together to build your public relations program, you too will learn the many terms that are thrown around the PR industry daily. To help you get a head start, we’ve defined some of the most frequently used phrases and acronyms in public relations. […]

By |2017-10-02T12:22:54+00:00Feb 12, 2016|Communications, Public Relations|0 Comments

The Right Way to Respond to a Crisis

Organizations around the world are faced with challenging crises daily. At some point, no matter how small, your organization will face a crisis. Whether you help create it or it’s simply out of your control won’t matter to the public. What will matter is how your organization responds to the situation. […]