Our team began by conducting research among Engage’s clients and staff, and then used that input to develop relevant key messages for marketing materials. We next recommended specific activities designed to help Engage reach their communications goals. This included developing a completely new website.
“The content on our website really affects everything we do,” said Justin. “On the old site, we liked the way it looked but we didn’t feel like it really conveyed a clear message as to who we were. Now, with the new website, when we are trying to recruit someone or are bringing a client on board or someone is researching us, they can go to our website and really identify with who we are.”
As Engage prepared to open new locations, we knew it was also important for them to have consistently branded materials that would be easy to replicate for each location. We created a Marketing Kit with print and electronic marketing templates, an open house handbook, industry involvement and community event tips sheets, and flyers for special programs. We also wrote and distributed press releases to the news media announcing the new locations and business growth.