15 Thoughts I had when Watching Uber’s New Logo Announcement Video

I love reading the chatter after a major brand unveils a new logo. For communications professionals, it’s like the alternative to the gladiatorial games. Everyone’s dying to give a thumbs up or a thumbs down, and oftentimes the branding firm responsible for the new design is left beaten and bloody in the arena. […]

By | 2016-02-04T11:30:38+00:00 Feb 4, 2016|Branding|0 Comments

Why You Need a Professional Headshot

You only get one chance to make a first impression. However, in a world where an email or LinkedIn connection is often your first correspondence with colleagues or potential clients, these impressions are often left up to one thing – your photo. Be honest. Does your photo present an air of professionalism? Or have you craftily cropped out your spouse from the left side of the frame? […]

By | 2017-10-02T12:22:59+00:00 Jul 16, 2014|Branding, Communications, Marketing|0 Comments