Communications

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How to Determine the Right Social Media Sites For Your Company

Social media has become more than just a way to share updates with friends and families. Businesses now see it as a necessary tool to reach their key audiences. But, just like with any other tool, if you use the wrong one it can be difficult to accomplish your intended goal. […]

By | 2017-08-01T21:11:32+00:00 Jun 28, 2016|Communications, Content Marketing, PR Tips|0 Comments

3 Ways Case Studies Improve Your Company’s PR

When you’re in the market to buy a new product, what is one of the first things you typically do? Read the reviews, right? Validation from an existing customer simply carries more weight than bragging about yourself. […]

By | 2017-08-01T21:11:33+00:00 Apr 22, 2016|Communications, Public Relations, Storytelling|0 Comments

Earned Media Vs. Owned Media and Why Your Company Needs Both

Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media is visibility your company receives through media it does not control. It’s free and can lend the most credibility, as a third party creates and shares it. Your PR agency securing a news article in a magazine is an example of telling your company’s story through earned media. When your Facebook followers mention or share your content on their pages, you’re earning media. It’s not always easy to get a reporter or customer to talk about your organization, but when they do and it’s positive, it can make a big impact. Owned Media Thanks to our highly connected digital world, your [...]

PR Vocab 101: 14 Words and Abbreviations Commonly Used in the PR Field

If your organization is working with a PR agency, you may hear words, phrases or abbreviations that sound foreign to you. Don’t worry. As you work together to build your public relations program, you too will learn the many terms that are thrown around the PR industry daily. To help you get a head start, we’ve defined some of the most frequently used phrases and acronyms in public relations. […]

By | 2017-08-01T21:11:33+00:00 Feb 12, 2016|Communications, Public Relations|0 Comments

Seeking an Account Executive

True Blue Communications is seeking an ambitious Account Executive to work in a fast-paced, results-driven environment. The right candidate will have exceptional knowledge of public relations and integrated marketing communications, a proven record of media relations results, strong interviewing skills and superior copywriting abilities. […]

By | 2017-08-01T21:11:34+00:00 Jan 19, 2016|Communications, Public Relations|0 Comments

Is Your News Worthy?

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]

By | 2017-08-01T21:11:39+00:00 Sep 15, 2015|Communications, PR Tips, Public Relations, Publicity|Comments Off on Is Your News Worthy?

Seeking a Client Relations Manager

True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketing and PR support. The right candidate will have exceptional organizational skills, superior client relations skills and a positive can-do attitude. […]

By | 2017-08-01T21:11:39+00:00 Dec 19, 2014|Communications, Marketing, Publicity|0 Comments

How to Write a Guest Column that Gets Published

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]

By | 2017-08-01T21:11:39+00:00 Dec 15, 2014|Communications, PR Tips, Publicity|0 Comments

Three Benefits of Google+ for Business

We know what you’re thinking: “Another social media platform I have to manage?” But before you write off Google+, you might want to consider the benefits it brings to businesses like yours: 1. SEO Optimization Using Google+ plays a significant role in enhancing your search engine optimization (SEO) efforts – meaning your company’s page will rank higher in Google searches. Content posted to your organization’s Google+ page may also rank in search results where your company website might not. […]

By | 2017-08-01T21:11:39+00:00 Sep 26, 2014|Communications, Marketing, Online Marketing|0 Comments