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Home Archive by category "Communications"

Earned Media Vs. Owned Media and Why Your Company Needs Both

By Noelle Fox | Communications, Content Marketing, News Media Relations | Comments are Closed | 18 March, 2016 | 0

Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media isRead more

PR Vocab 101: 14 Words and Abbreviations Commonly Used in the PR Field

By Noelle Fox | Communications, Public Relations | Comments are Closed | 12 February, 2016 | 0

If your organization is working with a PR agency, you may hear words, phrases or abbreviations that sound foreign to you. Don’t worry. As you work together to build your public relations program, you too will learn the many terms that are thrown around the PR industry daily. To help you get a head start,Read more

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Why B2B Companies Need an E-Newsletter

By Kasey Coryn | Communications, Content Marketing | Comments are Closed | 16 February, 2015 | 0

E-Newsletters are a powerful communication tool for B2B companies. By enabling organizations to regularly and directly connect with the people who matter, e-newsletters bring a number of unique benefits.Read more

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Seeking a Client Relations Manager

By Kasey Coryn | Communications, Marketing | Comments are Closed | 19 December, 2014 | 0

True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketingRead more

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Three Benefits of Google+ for Business

By Noelle Fox | Communications | Comments are Closed | 26 September, 2014 | 0

We know what you’re thinking: “Another social media platform I have to manage?” But before you write off Google+, you might want to consider the benefits it brings to businesses like yours: 1. SEO Optimization Using Google+ plays a significant role in enhancing your search engine optimization (SEO) efforts – meaning your company’s page willRead more

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Why You Need a Professional Headshot

By Kasey Coryn | Branding, Communications, Marketing | Comments are Closed | 16 July, 2014 | 0

You only get one chance to make a first impression. However, in a world where an email or LinkedIn connection is often your first correspondence with colleagues or potential clients, these impressions are often left up to one thing – your photo. Be honest. Does your photo present an air of professionalism? Or have youRead more

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  • Home
  • About
    • About Us
    • Our Team
      • Noelle Anderson, APR
      • Kasey Brennan
  • Services
    • Our Services
      • PR/News Media Relations Services
      • Content Marketing Services
      • SEO Services
      • Communications Strategy & Planning
  • Clients
  • Blog
  • Peaceful PR
  • Contact
True Blue Communications