Content Marketing

/Content Marketing

4 Social Media Tips for Dentists

For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that they don’t know where to start. But, having a social media presence can have a significant impact on your practice’s PR and marketing outreach. For instance, social media can assist in building brand awareness, increasing sales or even generating new leads – something we’ve seen happen firsthand with one of our dentist clients through Instagram. […]

By | 2017-10-02T12:22:52+00:00 Oct 10, 2016|Content Marketing, PR Tips|0 Comments

6 Steps for a Successful E-Newsletter Program

One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they like to stay informed on company updates, promotions and educational information. […]

By | 2017-10-02T12:22:52+00:00 Sep 30, 2016|Content Marketing, Marketing|0 Comments

4 Benefits of Facebook Advertising for Business

Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement. […]

By | 2017-10-02T12:22:52+00:00 Sep 26, 2016|Content Marketing, Online Marketing|0 Comments

3 Ways You Can Repurpose Content For Social Media

Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]

By | 2017-10-02T12:22:52+00:00 Aug 9, 2016|Content Marketing, PR Tips|0 Comments

3 Ways to Get to Know Your Audience

“Know your audience” is a common phrase in the PR and marketing world. It’s simple and to-the-point, yet so many companies still struggle with really connecting and resonating with their audiences – mainly because they don’t get to know them first. […]

By | 2017-10-02T12:22:53+00:00 Aug 2, 2016|Content Marketing, PR Tips|0 Comments

How to Handle Criticism on Your Social Media

Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media. But, have no fear! There are simple strategies that can help ease uncertainty about dealing with critics. Our PR agency uses the following strategies to help our content marketing clients manage and mitigate negative feedback on their social media pages. […]

By | 2017-10-02T12:22:53+00:00 Jul 22, 2016|Content Marketing, PR Tips|0 Comments

How to Determine the Right Social Media Sites For Your Company

Social media has become more than just a way to share updates with friends and families. Businesses now see it as a necessary tool to reach their key audiences. But, just like with any other tool, if you use the wrong one it can be difficult to accomplish your intended goal. […]

By | 2017-10-02T12:22:53+00:00 Jun 28, 2016|Communications, Content Marketing, PR Tips|0 Comments

10 Ways to Spring Clean Your Social Media

It’s that time of the year when the winter clothes are put away, the cleaning supplies come out and reorganizing and de-cluttering begins. Yes, spring cleaning is upon us! This is also a good time to spruce up your organization’s social media pages. Kick off spring cleaning by checking these 10 “cleaning” chores off your list. […]

By | 2017-10-02T12:22:53+00:00 May 2, 2016|Content Marketing, PR Tips|0 Comments

Earned Media Vs. Owned Media and Why Your Company Needs Both

Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media is visibility your company receives through media it does not control. It’s free and can lend the most credibility, as a third party creates and shares it. Your PR agency securing a news article in a magazine is an example of telling your company’s story through earned media. When your Facebook followers mention or share your content on their pages, you’re earning media. It’s not always easy to get a reporter or customer to talk about your organization, but when they do and it’s positive, it can make a big impact. Owned Media Thanks to our highly connected digital world, your [...]

Social Media Strategy: 4 Reasons to Hire a PR Agency

Most Americans have personal social media accounts, whether it be Facebook, Twitter or Instagram pages. However, managing the social media presence for an organization or brand is very different. […]

By | 2017-10-02T12:22:53+00:00 Mar 11, 2016|Content Marketing, Public Relations|1 Comment