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Three Benefits of Google+ for Business

We know what you’re thinking: “Another social media platform I have to manage?” But before you write off Google+, you might want to consider the benefits it brings to businesses like yours: 1. SEO Optimization Using Google+ plays a significant role in enhancing your search engine optimization (SEO) efforts – meaning your company’s page will rank higher in Google searches. Content posted to your organization’s Google+ page may also rank in search results where your company website might not. […]

By | 2017-10-02T12:22:59+00:00 Sep 26, 2014|Communications, Marketing, Online Marketing|0 Comments

Website 101: Is it Time for an Update?

Did you know about 85 percent of Americans will review an organization’s website before taking any next steps – whether that is setting up an appointment, purchasing a product, or picking up the phone to make contact? Knowing your website may be the first connection someone makes with your company, do you think your website is making the right impression? […]

By | 2017-10-02T12:22:59+00:00 Aug 12, 2014|Marketing, Online Marketing|0 Comments

Why You Need a Professional Headshot

You only get one chance to make a first impression. However, in a world where an email or LinkedIn connection is often your first correspondence with colleagues or potential clients, these impressions are often left up to one thing – your photo. Be honest. Does your photo present an air of professionalism? Or have you craftily cropped out your spouse from the left side of the frame? […]

By | 2017-10-02T12:22:59+00:00 Jul 16, 2014|Branding, Communications, Marketing|0 Comments