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Home Archive by category "News Media Relations" (Page 2)

Earned Media Vs. Owned Media and Why Your Company Needs Both

By Noelle Fox | Communications, Content Marketing, News Media Relations | Comments are Closed | 18 March, 2016 | 0

Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media isRead more

3 Key Elements of Pitching a Guest Column

By Noelle Fox | News Media Relations | Comments are Closed | 8 January, 2016 | 0

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media.Read more

Press Releases, Story Pitches, Guest Columns…Oh, My!

By Noelle Fox | News Media Relations, Public Relations | Comments are Closed | 23 November, 2015 | 0

Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and evenRead more

5 Ways to Annoy a Reporter

By Noelle Fox | News Media Relations | Comments are Closed | 30 October, 2015 | 0

Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and makingRead more

The 7 Rules of TV Interviews

By Kasey Coryn | News Media Relations | Comments are Closed | 23 September, 2015 | 0

Landing a television interview is a big deal. This is your shining moment – your opportunity to share your story with the masses. Don’t end up like Ricky Bobby from Talladega Nights, though. In real life, weak or awkward interviews could mean your clip doesn’t make the story at all.Read more

Is Your News Worthy?

By Kasey Coryn | News Media Relations | Comments are Closed | 15 September, 2015 | 0

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this?Read more

news media, press release

The 5 Most Likely Reasons Your Press Release Didn’t Make the News

By Kasey Coryn | News Media Relations | Comments are Closed | 22 July, 2015 | 0

We can see it now: your company distributes a press release announcing big news. You wait on pins and needles, eagerly anticipating the newspaper and television headlines heralding your success…only they never come.Read more

What is a Press Release?

By Kasey Coryn | News Media Relations | Comments are Closed | 9 July, 2015 | 0

In our media coaching sessions with clients, we often include a vocabulary lesson that covers PR and news media terminology. “Press release” – also known as “news release” or “media release” – is a commonly misused term, so let’s set the record straight.Read more

3 Ways Storytelling Can Increase Sales

By Kasey Coryn | Content Marketing, News Media Relations | Comments are Closed | 8 July, 2015 | 0

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate?Read more

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How to Write a Guest Column that Gets Published

By Kasey Coryn | News Media Relations | Comments are Closed | 15 December, 2014 | 0

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to aRead more

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  • Home
  • About
    • About Us
    • Our Team
      • Noelle Anderson, APR
      • Kasey Brennan
  • Services
    • Our Services
      • PR/News Media Relations Services
      • Content Marketing Services
      • SEO Services
      • Communications Strategy & Planning
  • Clients
  • Blog
  • Peaceful PR
  • Contact
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