Online Marketing

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4 Benefits of Facebook Advertising for Business

Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement. […]

By | 2017-10-02T12:22:52+00:00 Sep 26, 2016|Content Marketing, Online Marketing|0 Comments

3 Letters You Need in Your Content Marketing: GIF

Almost everywhere you look online you can spot a GIF – an animated image known as a graphics interchange format. In today’s digital world, GIFs play an important role in telling stories and communicating emotions. Many brands and organizations have incorporated GIFs into their content marketing to engage their audiences and add a human touch. […]

By | 2017-10-02T12:22:54+00:00 Mar 4, 2016|Content Marketing, Online Marketing|0 Comments

4 Benefits of an Online Competitive Analysis

If your organization is looking to become more sophisticated with its online presence – think revamping the website, starting a blog, sending out an e-newsletter or rebranding social media accounts – there is one thing your organization should do before starting this extensive project: a competitive analysis. […]

By | 2017-10-02T12:22:54+00:00 Dec 23, 2015|Communications Planning, Online Marketing|0 Comments

6 Ways to Get More People to Read Your E-Newsletter

An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or you simply want to improve it, here are six ways to get people to open, read and click through your e-newsletter. […]

By | 2017-10-02T12:22:54+00:00 Dec 18, 2015|Content Marketing, Online Marketing|0 Comments

4 Ways a Content Calendar Makes Life Easier

Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes the creation of a content calendar. […]

By | 2017-10-02T12:22:54+00:00 Dec 4, 2015|Communications Planning, Online Marketing|Comments Off on 4 Ways a Content Calendar Makes Life Easier

Three Benefits of Google+ for Business

We know what you’re thinking: “Another social media platform I have to manage?” But before you write off Google+, you might want to consider the benefits it brings to businesses like yours: 1. SEO Optimization Using Google+ plays a significant role in enhancing your search engine optimization (SEO) efforts – meaning your company’s page will rank higher in Google searches. Content posted to your organization’s Google+ page may also rank in search results where your company website might not. […]

By | 2017-10-02T12:22:59+00:00 Sep 26, 2014|Communications, Marketing, Online Marketing|0 Comments

Making the Most of Your Media Relations Activities

The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]

By | 2017-10-02T12:22:59+00:00 Aug 19, 2014|Online Marketing, PR Tips, Publicity|0 Comments

Website 101: Is it Time for an Update?

Did you know about 85 percent of Americans will review an organization’s website before taking any next steps – whether that is setting up an appointment, purchasing a product, or picking up the phone to make contact? Knowing your website may be the first connection someone makes with your company, do you think your website is making the right impression? […]

By | 2017-10-02T12:22:59+00:00 Aug 12, 2014|Marketing, Online Marketing|0 Comments