PR Tips

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4 Social Media Tips for Dentists

For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that they don’t know where to start. But, having a social media presence can have a significant impact on your practice’s PR and marketing outreach. For instance, social media can assist in building brand awareness, increasing sales or even generating new leads – something we’ve seen happen firsthand with one of our dentist clients through Instagram. […]

By | 2017-08-01T21:11:32+00:00 Oct 10, 2016|Content Marketing, PR Tips|0 Comments

5 PR Lessons Learned from Peter Shankman

Last week, the True Blue team attended a PRSA Tampa Bay event with keynote speaker, Peter Shankman. Shankman is globally recognized for his radical new ways of thinking about PR, marketing, customer service, advertising and social media. At the event, he discussed his unique vision for the future of marketing and customer service and shared five lessons that he’s learned throughout his impressive career. […]

By | 2017-08-01T21:11:32+00:00 Aug 22, 2016|Career Development, PR Tips|0 Comments

3 Ways You Can Repurpose Content For Social Media

Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]

By | 2017-08-01T21:11:32+00:00 Aug 9, 2016|Content Marketing, PR Tips|0 Comments

3 Ways to Get to Know Your Audience

“Know your audience” is a common phrase in the PR and marketing world. It’s simple and to-the-point, yet so many companies still struggle with really connecting and resonating with their audiences – mainly because they don’t get to know them first. […]

By | 2017-08-01T21:11:32+00:00 Aug 2, 2016|Content Marketing, PR Tips|0 Comments

How to Handle Criticism on Your Social Media

Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media. But, have no fear! There are simple strategies that can help ease uncertainty about dealing with critics. Our PR agency uses the following strategies to help our content marketing clients manage and mitigate negative feedback on their social media pages. […]

By | 2017-08-01T21:11:32+00:00 Jul 22, 2016|Content Marketing, PR Tips|0 Comments

How to Determine the Right Social Media Sites For Your Company

Social media has become more than just a way to share updates with friends and families. Businesses now see it as a necessary tool to reach their key audiences. But, just like with any other tool, if you use the wrong one it can be difficult to accomplish your intended goal. […]

By | 2017-08-01T21:11:32+00:00 Jun 28, 2016|Communications, Content Marketing, PR Tips|0 Comments

Why PR is Critical During Mergers and Acquisitions

If your organization is considering a merger or acquisition, you must know it takes careful planning and coordination to be successful. From a PR standpoint, effectively communicating the changes is also important, if not critical, to ensure a smooth transition. Poorly handled communications during mergers and acquisitions can lead to disgruntled employees, distrustful customers, and a confusing brand message, among others. These kinds of hits to a company’s “PR” can do long-term – and sometimes permanent – damage. If your organization is approaching a merger or acquisition, here are three key areas on which your PR agency or in-house team should be focusing. Internal Communications Communicating a merger or acquisition to your staff, investors and other key stakeholders before contracts are signed may not always be an option. However, there should be a plan in place to communicate as soon as possible how the change will affect them, which includes focusing on any benefits they [...]

By | 2017-08-01T21:11:32+00:00 Jun 10, 2016|Communications Planning, PR Tips|0 Comments

10 Ways to Spring Clean Your Social Media

It’s that time of the year when the winter clothes are put away, the cleaning supplies come out and reorganizing and de-cluttering begins. Yes, spring cleaning is upon us! This is also a good time to spruce up your organization’s social media pages. Kick off spring cleaning by checking these 10 “cleaning” chores off your list. […]

By | 2017-08-01T21:11:33+00:00 May 2, 2016|Content Marketing, PR Tips|0 Comments

10 Rules for Proper Social Media Etiquette

If we learn anything from celebrity social media accounts, we know that social media is not the place to go on rants – ahem, Kanye West. Over the past month, we’ve seen how fast public perception can change based on a few tweets. Celebrities and organizations should know the dos and don’ts of handling their social media, but still we see many forgetting simple etiquette rules. […]

By | 2017-08-01T21:11:33+00:00 Feb 26, 2016|Content Marketing, PR Tips|0 Comments

The 7 Rules of TV Interviews

Landing a television interview is a big deal. This is your shining moment – your opportunity to share your story with the masses. Don’t end up like Ricky Bobby from Talladega Nights, though. In real life, weak or awkward interviews could mean your clip doesn’t make the story at all. […]

By | 2017-08-01T21:11:39+00:00 Sep 23, 2015|PR Tips, Public Relations, Publicity|Comments Off on The 7 Rules of TV Interviews