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Is Your News Worthy?

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]

By | 2017-10-02T12:22:58+00:00 Sep 15, 2015|Communications, PR Tips, Public Relations, Publicity|Comments Off on Is Your News Worthy?

The 5 Most Likely Reasons Your Press Release Didn’t Make the News

We can see it now: your company distributes a press release announcing big news. You wait on pins and needles, eagerly anticipating the newspaper and television headlines heralding your success…only they never come. […]

By | 2017-10-02T12:22:58+00:00 Jul 22, 2015|Public Relations, Publicity|0 Comments

Seeking a Client Relations Manager

True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketing and PR support. The right candidate will have exceptional organizational skills, superior client relations skills and a positive can-do attitude. […]

By | 2017-10-02T12:22:58+00:00 Dec 19, 2014|Communications, Marketing, Publicity|0 Comments

How to Write a Guest Column that Gets Published

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]

By | 2017-10-02T12:22:59+00:00 Dec 15, 2014|Communications, PR Tips, Publicity|0 Comments

When is PR Especially Important?

While executing PR programs on an ongoing basis will create the most benefit for organizations, many do not have the resources necessary to dedicate to continuous PR activities. As a result, a question we often receive is, “When is PR especially important?” Based on our experience, PR activities are absolutely necessary in the following instances: […]

By | 2017-10-02T12:22:59+00:00 Sep 2, 2014|Communications, Public Relations, Publicity|0 Comments

The Power of PR: 7 Ways PR Can Enhance an Organization

Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways. Here are 7 ways that PR can enhance your organization: […]

By | 2017-10-02T12:22:59+00:00 Aug 26, 2014|Public Relations, Publicity|0 Comments

Making the Most of Your Media Relations Activities

The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]

By | 2017-10-02T12:22:59+00:00 Aug 19, 2014|Online Marketing, PR Tips, Publicity|0 Comments