Storytelling

/Storytelling

3 Ways Case Studies Improve Your Company’s PR

When you’re in the market to buy a new product, what is one of the first things you typically do? Read the reviews, right? Validation from an existing customer simply carries more weight than bragging about yourself. […]

By | 2017-10-02T12:22:53+00:00 Apr 22, 2016|Communications, Public Relations, Storytelling|0 Comments

The Power of Storytelling and Its Role in PR

Once upon a time – in a land called Clearwater, Florida – there was a PR agency named True Blue Communications. They had the secret to a successful public relations strategy. They used the art of storytelling, coupled with their strategic communications expertise, to reach the right people with the right messages through the right channels to drive important shifts in an organization. […]

By | 2017-10-02T12:22:53+00:00 Mar 25, 2016|Public Relations, Storytelling|0 Comments

3 Ways Storytelling Can Increase Sales

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate? […]

By | 2017-10-02T12:22:58+00:00 Jul 8, 2015|Marketing, Storytelling|0 Comments