Q: My staff and I are busy – what exactly will our involvement need to be?
A: Our goal is to make things as quick and simple for you as possible, but we will need a few things from you to make this program a success. During setup we will need you to send us: your logo, a completed form that will provide us with the static content included in every issue, and your patients’ e-mail addresses. Each month, we will ask you to send us your practice news (typically 2 to 4 100-word articles, but this is your preference) and new patient e-mail addresses. Finally, we’ll send you a proof for final approval before distribution. On average, expect to spend about an hour helping us during the setup stage, and a total of about one hour every month.
Q: What will our e-newsletter look like?
A: Your e-newsletter layout will look similar to the example provided above and seen here. Your layout will include your logo (or a custom-designed masthead) at the top, and we will incorporate the colors used in your logo and on your website throughout the e-newsletter template, to maintain brand consistency with your other online marketing materials.
Q: Where do you get the e-mail addresses?
A: You provide us with your entire patient e-mail database in an Excel file for importing during the setup stage. Then, each month you can provide us with new patient e-mail addresses to add to your distribution list. Your e-newsletter will also include a “Subscribe” button. This means that if your patients forward your e-newsletter to a friend or share it on social media, the reader can opt to subscribe to your e-newsletter mailing list.
Q: How many articles are included in each issue?
A: In each issue, we include three pre-written articles on timely topics related to child and family health and wellness. You can also submit up to four (4) 100-word articles per issue with news, information and announcements specific to your practice. Our professional editors will edit the articles you submit for grammar and punctuation.
Q: Where do you get the information for the pre-written articles?
A: We use articles that are published by leading pediatric health/safety news and resource providers, including (but not limited to) the American Academy of Pediatrics, the National Health Information Center, and national health-advocacy organizations, such as the American Diabetes Association and the American Cancer Society.
Q: Do we have to provide practice news?
A: Providing at least one article per issue with news about your practice is recommended; however, it is not required.
Q: What if we want you to write a special article for an issue, like a patient success story or physician profile?
A: We are happy to write special articles for your practice that would fall outside of our standard offering. We charge $400 per article for articles up to 500 words.
Q: How do we know whether our e-newsletter is being read?
A: After each issue is distributed, we will send you an Analytics Report that shows insightful data, such as how many people opened your e-newsletter, how many links were clicked on, and how many times it was forwarded.