Seeking an Account Executive

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Seeking an Account Executive

True Blue Communications is seeking an ambitious Account Executive to work in a fast-paced, results-driven environment. The right candidate will have exceptional knowledge of public relations and integrated marketing communications, a proven record of media relations results, strong interviewing skills and superior copywriting abilities.


Media Relations:

  • Conducting strategic media research to identify the news outlets and reporters that align with our clients’ goals
  • Cultivating and maintaining relationships with journalists
  • Pitching story ideas
  • Writing press releases, story pitches, guest columns and other media materials
  • Targeted news media outreach
  • Preparing clients for media interviews
  • Attending in-person and phone interviews with clients and journalists
  • Monitoring and reporting news coverage to clients
  • Maintaining an understanding of how the news outlets we target work and an overall awareness of the changing media landscape


  • Developing content that clearly, concisely and consistently communicates key messages to the appropriate target audience(s)
  • Excellent interviewing and information gathering skills, to develop interesting and compelling stories
  • Ability to write in a variety of styles and tones most appropriate for the format, which could include but is not limited to:
  • News media items (press releases, guest columns, pitches)
  • Email marketing
  • Blogs
  • Websites
  • Presentations/speeches/video scripts
  • Annual reports

Account Management and Client Communication:

  • Managing timelines for multiple projects for multiple clients, delivering excellent quality services on time and within budget
  • Coordinating with other account team members to ensure projects are on schedule and communication is seamless
  • Addressing client needs in a timely manner and proactively communicating with clients on a regular basis
  • Organizing/leading client meetings and conference calls, gathering needed information, and ensuring necessary follow-ups and follow-throughs
  • Gaining necessary approvals on projects, ideas and materials
  • Tracking activities and results

Desired Knowledge & Skills:

  • Self-starting, strategic thinker who is able to thrive in a fast-paced, results-driven environment
  • Superior organizational skills, keen attention to detail
  • Ability to graciously handle pressure and multiple deadlines
  • Persistence in follow-up, able to juggle multiple priorities
  • Excellent client relations skills, positive can-do attitude
  • Exceptional written and verbal communications
  • Powerful writer, detail-oriented editor; command of AP Style
  • Experience in successfully working with media, shown through existing media relationships, along with ability to develop new relationships with journalists
  • Keen interest in the news industry
  • Proactive in offering solutions to communications challenges and opportunities
  • Eager to learn and continuing to grow professionally

Required Experience:

  • At least 4 years of public relations experience
  • Experience in an agency setting is highly preferred
  • Proven experience and results in media relations
  • Professional writing experience and command of AP style
  • Experience with media monitoring tools and media databases
  • Mastery of key computer applications: Word, Excel, PowerPoint, e-mail, etc.
  • Bachelor’s degree required – focus on journalism, communications or public relations highly preferred

This is a full-time position based in Clearwater, with paid holidays, vacation and sick days. Salary is commensurate with experience.

How to Apply:

Eligible candidates should email their cover letter, resume, three writing samples and three references to

True Blue Communications will contact those with whom we wish to schedule an interview.

 About True Blue Communications:

True Blue Communications is a public relations based in Tampa Bay. We focus on three core areas of service: news media relations, content marketing and communications strategy. We have a varied client list but specialize in business-to-business communications. Our industry specialties include healthcare, commercial real estate, finance and nonprofit. For more information, visit


By | 2017-10-02T12:22:54+00:00 Jan 19, 2016|Communications, Public Relations|0 Comments

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