Blog

Despite organizations’ best efforts to prevent data breaches, the unfortunate truth is there will always be hackers who can find a way in to even the most secure systems. If and when they do, the news media will call, and your organization will find itself involuntarily thrust into the media spotlight.Read more

Landing a television interview is a big deal. This is your shining moment – your opportunity to share your story with the masses. Don’t end up like Ricky Bobby from Talladega Nights, though. In real life, weak or awkward interviews could mean your clip doesn’t make the story at all.Read more

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this?Read more

We can see it now: your company distributes a press release announcing big news. You wait on pins and needles, eagerly anticipating the newspaper and television headlines heralding your success…only they never come.Read more

In our media coaching sessions with clients, we often include a vocabulary lesson that covers PR and news media terminology. “Press release” – also known as “news release” or “media release” – is a commonly misused term, so let’s set the record straight.Read more

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate?Read more

E-Newsletters are a powerful communication tool for B2B companies. By enabling organizations to regularly and directly connect with the people who matter, e-newsletters bring a number of unique benefits.Read more

Commercial construction in Florida is finally coming back. But things have changed since the last time we saw a surge in new commercial real estate development. For contractors, it’s not only important to understand this shift in the market, but also to know how to capitalize on it.Read more

In “Marketing Tips for Behavioral Health Providers – Part 1,” we provided two tips for behavioral health providers developing marketing programs in the today’s expanding landscape – (1) Define your differentiator, and (2) Build a turnkey marketing program. The following are two more important marketing tips for behavioral health providers:Read more

Over the last several years, behavioral health providers have seen incredible growth in both patients and services provided. Thanks to the Affordable Care Act now requiring that all small group and individual health plans offer coverage for mental health, behavioral health providers have a unique opportunity to grow their practices and expand services.Read more