If you’re looking to hire a PR firm, you should know that not all are created equal. A PR agency with a solid track record of getting news coverage and experience in your industryRead more
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Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021Read more
The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may haveRead more
A news story is often shaped by how the interview subjects answer the questions they’re asked. For leaders being interviewed on behalf of their organizations, there is an artRead more
For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that theyRead more
One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they likeRead more
Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all useRead more
It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection ofRead more
If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industryRead more
In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the nameRead more