No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out. (more…)
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With the recent buying and closing of the Tampa Tribune and Healthcare Finance News merging with Healthcare Payer News – as just a couple of examples – it’s clear that the news media landscape continu
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So, you’ve chosen to launch a PR campaign. It’s is a step in the right direction to strengthen brand awareness and leverage the power and influence of the news media to enhance your reputation. But, b
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It's that time of the year when the winter clothes are put away, the cleaning supplies come out and reorganizing and de-cluttering begins. Yes, spring cleaning is upon us!This is also a good time to s
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When you’re in the market to buy a new product, what is one of the first things you typically do? Read the reviews, right? Validation from an existing customer simply carries more weight than bragging
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We’re excited to announce our participation in Cereal for Summer!As many as 250,000 children in the Tampa Bay area suffer from hunger. The problem is especially critical during the summer months, beca
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