If your organization is working with a PR agency, you may hear words, phrases or abbreviations that sound foreign to you. Don’t worry. As you work together to build your public relations program, you
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Organizations around the world are faced with challenging crises daily. At some point, no matter how small, your organization will face a crisis. Whether you help create it or it’s simply out of your
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I love reading the chatter after a major brand unveils a new logo. For communications professionals, it’s like the alternative to the gladiatorial games. Everyone’s dying to give a thumbs up or a thum
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In order for business consulting firms to be successful, their clients, prospects, referral sources and peers must consider them to be experts in their field.While advertising and other sales-driven m
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Former Apple executive Jean-Louis Gassée once said, “Advertising is saying you’re good. PR is getting someone else to say you’re good.”While Gassée does a great job at summing up the difference betwee
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Most articles and blogs about finding the right public relations agency share similar advice, such as asking whether the firm has experience in your industry and whether they have existing relationshi
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