Public relations is more than just reaching out to the news media. There are many strategies and tactics that a company can implement to tell their story and build valuable relationships with the peop
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Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and even (more…)
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The Public Relations Society of America (PRSA) is the largest organization in the world for professionals in the public relations industry. With more than 22,000 public relations and (more…)
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Whether you’re like REI and opting out of Black Friday sales, or a big retail chain like Wal-Mart and already have your holiday ads underway, there’s no doubt the busiest shopping (more…)
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Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in g
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Despite organizations’ best efforts to prevent data breaches, the unfortunate truth is there will always be hackers who can find a way in to even the most secure systems. If and when they do, the news
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