Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media isRead more
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If your organization is working with a PR agency, you may hear words, phrases or abbreviations that sound foreign to you. Don’t worry. As you work together to build your public relations program, you too will learn the many terms that are thrown around the PR industry daily. To help you get a head start,Read more
E-Newsletters are a powerful communication tool for B2B companies. By enabling organizations to regularly and directly connect with the people who matter, e-newsletters bring a number of unique benefits.Read more
True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketingRead more
We know what you’re thinking: “Another social media platform I have to manage?” But before you write off Google+, you might want to consider the benefits it brings to businesses like yours: 1. SEO Optimization Using Google+ plays a significant role in enhancing your search engine optimization (SEO) efforts – meaning your company’s page willRead more
You only get one chance to make a first impression. However, in a world where an email or LinkedIn connection is often your first correspondence with colleagues or potential clients, these impressions are often left up to one thing – your photo. Be honest. Does your photo present an air of professionalism? Or have youRead more