One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they likeRead more
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As 2015 comes to a close, it’s the perfect time to evaluate your organization’s public relations efforts over the past year. That means pinpointing what worked, identifying what didn’t and making changes. Now is also the time to start planning your public relations strategy for 2016. So, in preparation for the upcoming year, here areRead more
Whether you’re like REI and opting out of Black Friday sales, or a big retail chain like Wal-Mart and already have your holiday ads underway, there’s no doubt the busiest shoppingRead more
Commercial construction in Florida is finally coming back. But things have changed since the last time we saw a surge in new commercial real estate development. For contractors, it’s not only important to understand this shift in the market, but also to know how to capitalize on it.Read more
In “Marketing Tips for Behavioral Health Providers – Part 1,” we provided two tips for behavioral health providers developing marketing programs in the today’s expanding landscape – (1) Define your differentiator, and (2) Build a turnkey marketing program. The following are two more important marketing tips for behavioral health providers:Read more
Over the last several years, behavioral health providers have seen incredible growth in both patients and services provided. Thanks to the Affordable Care Act now requiring that all small group and individual health plans offer coverage for mental health, behavioral health providers have a unique opportunity to grow their practices and expand services.Read more
True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketingRead more
A new year is just around the corner, and with it brings a renewed energy and commitment to business development. Ramping up to tackle 2015 with gusto should include building a marketing communications plan that outlines precisely what you want to accomplish this year with your PR, marketing and advertising, and how you’re going toRead more
You only get one chance to make a first impression. However, in a world where an email or LinkedIn connection is often your first correspondence with colleagues or potential clients, these impressions are often left up to one thing – your photo. Be honest. Does your photo present an air of professionalism? Or have youRead more