Communications Strategy and Planning

Executing PR and marketing activities without a strategy or plan is like taking a road trip without a map. You may have fun for a while – until you realize you don’t actually know where you’re going, and you’ve wasted time and money wandering aimlessly.

Take the guesswork out of your communications programs by basing your activities on research, strategy and expertise, not hunches or whims. Our team is deeply experienced and credentialed in strategic communications strategy and planning. We can help you work through specific challenges and leverage immediate opportunities, as well as develop communications plans and campaigns for long-term initiatives.

Benefits of Communications Planning and Strategy:

Confidence that your communications activities will impact overall business goals
Maximize your time and resources by investing in activities that are based on research, strategy and expertise
Achieve stronger branding, with consistency across communications platforms
Have the ability to monitor, evaluate and adjust programs to ensure continued progress toward achieving goals

Special PR Campaigns

PR strategy and planning for special initiatives and events

Integrated Marketing Communications Plans

Deep-dive communications strategy that results in a multi-layered plan tailored to address clients’ unique goals

Crisis & Issues Management

Communications strategy for mergers and acquisitions, crises and other sensitive issues

Internal Communications Programs

Communications strategy for employees, volunteers and other internal stakeholders

“True Blue is easy to work with and incredibly knowledgeable in communications strategy. For us, True Blue feels like an extension of the team. They work to develop a thorough understanding of our business and communication opportunities.”

Bonner Cooper

American Momentum Bank

“Working on an integrated marketing communications plan with True Blue helped us externalize what we were all thinking in our heads in terms of what our business is and what our goals are. It was stepping back and asking who are we, why are we here, who do we serve? To agree on those things, formalize it and put it on paper made things concrete and helped to give us a better focus.”

Claudia Millen

Impact Health

“Their team has brought fresh ideas to the table, in recommending things we haven’t thought about and exposing us to avenues previously unexplored. If you are looking for structure for your branding or public relations programs, True Blue can help guide you and show you best practices to elevate your PR initiatives.”

Brian Adamski

Financial Executives International Tampa Bay

“More than anything, we were probably a little disjointed previously. We knew who we were and how we wanted to be seen, but it was executing this that was the challenge. True Blue Communications helped us become more focused with the messages we were trying to deliver to our staff, our clients and our community partners.”

Justin Phelps

Engage Behavioral Health

Interested in communications strategy?

Let’s talk.