When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate?Read more
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Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways. Here are 7 ways that PR can enhance your organization:Read more